Monday 12 December 2005 saw the introduction of new titles, graphics and theme tune to 'BBC London News'.

Red Bee Media were given the task of refreshing the identity of the programme in a way in which viewers' images of London could be included.

Red Bee Media created an identity based on a distinctive but functional red and white design. It includes diagonal wipe sequences to clearly brand the news and provide a clear divide between stories. Lower thirds have also been introduced into the ‘headline’ sequence as a way of flagging up more of the stories that will be featured in the following news programme.

The identity features a title sequence with images that Londoners can identify with. Red Bee Media initially provided a library of over 600 still and moving images, but photos and film clips that viewers send in can also be featured.

The identity was created in ‘Final Cut Pro’ on a desktop to ensure 'BBC London News' could also use the software to easily adapt the title sequence and graphic tool kit.

[Source: Red Bee Media].